DigitalMR in the Press

Android models HTC, Samsung and Motorola account for three quarters of total customer smartphone comments online


Android models HTC, Samsung and Motorola are the top three most mentioned smartphone brands on the internet accounting for 76% of all measured customer comments. HTC models attract highest share all positive mentions with 35%. Nokia achieves highest Net Sentiment Score with 55%. London 02 November  – Social media research specialist ...

Apple continues to dominate consumer sentiment for tablet PCs with a 38% share of positive customer comments online


Customer comments for tablet PCs are overwhelming positive. Positive comments online account for 75% of all comments measured. Apple has the lion’s share of those positive comments with 38%. Archos and Asus tablets achieve the highest Net Sentiment Scores. London 02 Nov – Online market research specialist DigitalMR releases latest ...

US Banks – Bank of America receives over a quarter (27%) of negative comments online about the US financial sector


American Express (Amex) achieves highest share of positive comments (43%)  and highest Net Sentiment Score (56%) Columbus, OH. 6 October – Social media research specialist DigitalMR releases latest findings on what customers are saying about US financial services online. DigitalMR analysed thousands of customer comments regarding banks for the ...

UK banks – HSBC accounts for highest share (22%) of negative customer comments online, as planned job losses continue.


ING Direct achieves highest Net Sentiment Score (NSS) with 51% London 06 October – Social media research specialist DigitalMR releases latest findings on what customers are saying about UK high street banks online. DigitalMR analysed thousands of customer comments about high street banks for the month of July 2011. Just ...

US banks - A full 68% of negative comments online about the US financial sector are attributed to just two banks, CitiBank and Bank of America – What was going wrong?


American Express (Amex) accounted for highest share (30%) of positive customer comments online. Columbus, OH. 15 August –Social media research specialist DigitalMR releases latest findings on what customers are saying about US financial service companies online. DigitalMR analysed thousands of customer comments about high street banks for the month of ...