DigitalMR in the Press

How consumers vote with their keyboards for financial services: American Express leads the way in positive customer sentiment


Columbus 24th May –Online market research specialist DigitalMR releases latest April figures from its monthly syndicated banking report, powered by SocialNuggets. Banks often get a lot of negative coverage in the media, but what do their customers actually think of the services they offer? For the month of April 2011 ...

Publicly bailed-out banks receive the most criticism on monitored internet sites , while Customer Care is the biggest service issue – according to Latest Online Research


Key Findings: RBS is the most talked about bank, but accounts for 42% of the negative mentions monitored Lloyds TSB, HSBC, ING Direct and Barclays are 2nd, 3rd 4th and 5th most discussed banks respectively ING Direct has the largest overall proportion of favourable reviews – with a Net Sentiment ...

DigitalMR establishes advisory board


DigitalMR, the recently launched web-based market research specialist, has formed its advisory board. The board will play a crucial role in providing governance and overseeing the growth and development of the company. Most importantly it will offer fresh perspectives outside of the Market Research industry, from diverse fields such as ...