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Complimentary eBooks to enhance your knowledge
(or refresh your memory)

The Most Important Social Media Acronyms


Why learn more about social media acronyms? Demistify the jargon surrounding social media Learn how to develop an effective social media marketing strategy Understand how to use 'the Big 5' to increase your online engagement and advocacy   // hbspt.cta.load(186045, 'eb74b1e0-e88c-4c89-91fa-bfb542d31a4d', {});

Social Media Monitoring


Why should I learn more about Social Media Monitoring/Web Listening? Web listening provides a unique consumer portal at a time when response rates for research projects are dropping and it’s getting harder to reach your key customers It is now more vital than ever for organizations to understand what ...

How to make Online Focus Groups work for you


Why should I learn more about Online Focus Groups? Understand how online focus groups will lead to faster, better and cheaper results Learn how the different online focus group techniques can satisfy many different marketing objectives Appreciate the pros and cons of the different forms of online and traditional focus groups ...