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Complimentary eBooks to enhance your knowledge
(or refresh your memory)

Co-creation


This eBook will help you to: Understand the core principles of co-creation Learn how to apply them to your research strategy Develop more efficient research programs     hbspt.cta.load(186045, '04a8f421-6983-4002-9ca8-0526f2805d58', {});

Needs-based Customer Segmentation


Customer Segmentation is not a new thing, but this eBook highlights: Why segmentations based on needs are the only proper way to segment your audience Why it pays to identify customers based on their needs as opposed to demographics or psychographics How to enhance customer targeting with appropriate messaging How ...