A Multilingual Social Listening Approach for Brands

In 2013, a global blue chip organisation commissioned DigitalMR to harvest and analyse social media data related to one of their Personal Care product categories. The objective was to explore the web landscape around the category in six different countries and languages around the world, in order to inform their future marketing campaigns.

Download the infographic to discover our multilingual social listening approach for brands and 3 main challenges  we had to overcome.