DigitalMR CEO featured in the SMRA Podcast Series

In this podcast published as part of the SMRA Podcast Series, DigitalMR CEO Michalis Michael talks about social media research - specifically Social Listening & Analytics, and how it can be integrated with traditional market research methods. Michalis also talks about the adoption of such methodologies by the market research industry, and shares some tips on how to choose a social listening tool that is appropriate for customer insights.
 

 

The SMRA - Social Media Research Association - is a global trade association dedicated to the advocacy, promotion and development of best practices for using social media as a source for insights and marketing efficiency. SMRA is focused on providing tools, tips, and education to help their members with Social Media Listening, Analytics and Brand Reputation Management. DigitalMR is a charter member of the SMRA.