Insight Innovation eXchange North America 2017

@DigitalMR_CEO Michalis Michael once again attended the Insight Innovation eXchange North America, which took place between June 12-14 2017 in Atlanta.

Michalis chaired a session, as well as hosted a series of roundtable discussions on Day 2. The roundtable discussions focused on connecting social listening with retail audit reports and brand tracking surveys to synthesise unique insights. During the roundtable discussions Michalis introduced the Triple S integration - the holy grail of market research!

For more information about IIeX NA, click here.