February: Insight Innovation Exchange Europe
Once again, DigitalMR will be participating in the Insight Innovation Exchange Europe. DigitalMR will be an exhibitor, and @DigitalMR_CEO will also host roundtable discussions, and co-present a case study about social listening with TNS NIPO and Heineken.
IIeX Europe takes place on February 20-21 in Amsterdam. Its aim is to introduce new ideas when it comes to insights, provide training and learning opportunities, and connect MR innovators from brands and agencies around the world.
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March: ESOMAR MENAP Forum
DigitalMR will be participating in the ESOMAR MENAP Forum where Michalis Michael will be presenting ‘How to Integrate Data from Surveys with Social Listening & Analytics’ alongside Divya Radhakrishnan, from our UAE/MENAP agency partner, Nielsen.
This event aims to address research challenges presented in the region, discover the significance of culture and new trends, approaches, and methodologies, and discover how collaboration is bringing clients closer to consumers and creating a positive effect on ROI.
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April: ESOMAR LatAm Forum
DigitalMR will also be participating in the Latin America ESOMAR Forum, for the first time. Michalis Michael will be attending to present on the topic of ‘A Journey to Artificial Intelligence: Using A.I. for Insights in Latin American countries’.
The theme of the event is ‘#IN: INsights, INtelligence, INnovation’. It will be focusing on market research in the region; how to reach insights, grow, and move forward. “Only relevant research methodologies and technologies will survive in the race for business growth.”
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