Social Media Research Digest 25 - May 2017

Something big is coming. . .

Do you believe in magic? No, not the kind of magic shown in the picture, the magic of using Machine Learning to find out everything that is said online about a brand or product. Well, what if we told you there is now a way to not only read and analyse the text that consumers are posting online, but also the images?

The more well-known types of image analysis include facial recognition and text or logo extraction, but that can only be useful to a certain extent. How about the true insights of identifying occasions in which a product is preferred, places where it's used, the sentiment expressed in an image? All of these are possible...how? STAY TUNED TO FIND OUT

From the blog: The Market Research Industry is Finally Catching Up with Artificial Intelligence

During the past three weeks, I travelled 10 time zones east and west of GMT, to present at three different ESOMAR events:

MENAP Forum 2017 in Dubai on March 22^nd
UK member meet-up in London on March 30^th
LATAM Forum 2017 in Mexico City on April 7^th

As a souvenir from Mexico City I brought back a broken foot but… hey… no regrets, it was all worth it.

I have been an ESOMAR member for many years, initially as an agency side executive, and now as an entrepreneur, and overall I mainly have positive things to say about the premier organisation of our industry. I have to admit I was a bit worried at the beginning of this decade, mainly about the pace of adoption of innovation, but I think ESOMAR has now fully recovered and is on the ball again.

This is what I spoke about at the three events:

The integration of social analytics with retail sales reports and brand survey tracking - together with Nielsen
The importance of image processing for theme detection in social listening and analytics
Social media listening case studies in LATAM

In all three of my presentations artificial intelligence and machine learning occupied centre stage. The one thing that makes me even more pleased than getting a speaker slot in those events is that DigitalMR was not the only agency that had something to say about the use of AI in discovering customer insights. Continue Reading

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Where We've Been & Where You Can Find Us

Past: ESOMAR MENAP

Past: ESOMAR 'Really New Technology'

Past: ESOMAR LATAM

The event took place in Dubai on March 21st+22nd and its aim was to address research challenges presented in the region, discover the significance of culture and new trends, approaches and methodologies, and discover how collaboration is bringing clients closer to consumers and creating a positive effect on ROI.

DigitalMR presented ‘How to Integrate Data from Surveys with Social Listening & Analytics’ alongside agency partner Nielsen.

Download the Case Study that was presented

@DigitalMR_CEO Michalis Michael was one of three industry leaders participating in the ESOMAR UK Meetup, speaking about emerging technologies in market research.

The event took place on the evening of Thursday March 30th near Westminster in London.

The topic of the event was 'Really New Technology' and Michalis presented Image Analytics.

For more information about the event, click here.

The event, whose focus was on Market Research in the region, how to reach insights, grow and move forward in particular, took place between April 5-6 in Mexico City.

On the last day of the event, Michalis Michael presented ‘A Journey to Artificial Intelligence: Using A.I. for Insights in Latin American countries’, with references to 3 different case studies from the region. This was the only presentation in English to make it to the Top 5 for the
entire event!

Download the Paper that was presented

Upcoming: IIeX North America	Upcoming: CogX	Upcoming: Sentiment Analysis Symposium
@DigitalMR_CEO Michalis Michael will once again be attending IIeX North America, that takes place between June 12-14 in Atlanta. Michalis will be hosting roundtable discussions on Day 2, on connecting social listening with retail audit reports and brand tracking surveys to synthesize unique insights. For more information and to register, click here.	DigitalMR will be exhibiting at the inaugural CogX event, which will take place in London between June 19-21. You can visit the DigitalMR booth on the 20th and 21st. DigitalMR CEO Michalis Michael will further participate in a session on the topic of "How AI is Transforming The Online Customer Experience". For more information and to register, click here.	We are excited to announce that DigitalMR is one of the sponsors of the upcoming Sentiment Analysis Symposium, taking place in New York City on June 27th and 28th. Additionally, @DigitalMR_CEO is one of the speakers at the event, and will be presenting Image and Speech Analysis for Market Research and Consumer Insights. For more information and to register, click here.