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Since you last heard from us, we gave our website a complete makeover (sneak peek above), launched our two product websites, travelled around the world to participate in events, and of course published some new content!
Continue reading to find out more...
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From the Blog: Survival of the fittest on planet "Market Research"
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This is not about the survival of market research companies within the industry. Instead, this is the first of a series of four blog posts about the survival (or extinction) of current market research methods, and the birth of new ones. Some known and loved methodologies (by some) will become extinct, while others may survive by evolving and adapting to the new world order. Continue reading...
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Asking Questions
for Market Research
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The second post of the series deals with the future of asking questions for market research, in both surveys and online focus groups.
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Consumer (Actual) Behaviour Tracking
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The third post focuses on consumer behavioural data integrated with surveys and social listening to synthesise unique insights.
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Overcoming Social Listening Doubts
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The fourth and final post of the series revolves around the adoption of Social Listening & Analytics by the Market Research industry.
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Berlin  Casablanca Amsterdam Casablanca
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DigitalMR CEO presenting at
the African Digital Summit
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DigitalMR was a sponsor of this year's Qualitative360 Europe which took place in Berlin on February 7th and 8th, as well as Insight Innovation eXchange Europe which took place in Amsterdam on February 19th and 20th. DigitalMR CEO Michalis Michael attended both events.
On February 13th, @DigitalMR_CEO travelled to Casablanca to participate in What's Next | Trends Shaping the Future of Morocco, a conference organised by Nielsen.
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Returning to Casablanca on February 22nd, @DigitalMR_CEO attended the African Digital Summit, where he presented how Artificial Intelligence can be used for customer insights in the region, and the benefits of data integration ( The Triple S).
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In the Press 
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A.I. : Democratising Market Research
@DigitalMR_CEO talks to @YPO about the democratisation of the Market Research industry using Artificial Intelligence.
Watch the video
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Social Listening for Company Acquisition
@DigitalMR_CEO shares his Top 5 reasons for conducting Social Media Listening when considering a company acquisition with @YPO.
Read the feature
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Warm Wishes,
The DigitalMR Team
Follow DigitalMR:
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