A Journey to Artificial Intelligence: Using A.I. for Customer Insights in Latin American Countries

This article revolves around the fact that Artificial Intelligence for the purpose of social listening & analytics can work in any language, in any country, and for any topic. It helps companies enhance their market research activities by introducing an additional source of data; the web. This thesis is demonstrated and supported by three case studies specifically from the LATAM region.
 

Why download A Journey to Artificial Intelligence?

• Find out how to uncover accurate insights in any language
• Discover the untapped power of social listening analytics
• Understand why traditional methods are no longer sufficient or fully representative
• Learn about the importance of accuracy when it comes to social insights
• See the three case studies on the use of Social Listening in LATAM