Social Listening: Why, How and When does it work?

On Tuesday June 6th at 9am UK time, DigitalMR CEO Michalis Michael participated in a webinar on the topic of Social Listening, organised by our agency partner in Asia, MRDC Software.

Phil Hearn, MRDC Software CEO interviewed Michalis, offering a unique opportunity to find out how Social Listening is changing the way many companies are spending their research budgets.

Specifically, they addressed:

• Why social listening is gaining importance so quickly in research
• How good quality social listening is carried out
• When social listening works for you and your clients

 

DigitalMR is a high tech company in the space of market research and marketing. The main areas of our research are: text analytics - NLP, sentiment & semantic analysis, emotion detection and scoring, automated image theme and sentiment analysis. We work with blue-chip multinationals such as P&G, SABMiller, DIAGEO, Vodafone, Saxo Bank, YPO, Nielsen, TNS, and many more.

MRDC is an established company that provides software to the market research industry with offices in the United Kingdom and the Philippines. MRDC sells both its own software and leading third-party products, to provide its clients with the best software available for data collection, analysis and reporting; truly offering a one stop shop for all your research software needs. MRDC also offers a complete service for data analysis services, online survey scripting and management, automated reporting services and consultancy services, to assist with the management of complex projects.