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Probably the best next generation market research blog on the web

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Private Online Communities – why being the perfect dinner party host is the path to deeper insight for co-creation.

18th of April 2011
by Steve Cooke
New Techniques

The dramatic growth in use of social media by consumers has fuelled a corresponding increase in the use of Private Online Communities ...

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Listen first – ask later

7th of April 2011
by Michalis Michael
Social Media

As market researchers, we spend a lifetime asking questions. To attain insight, it is in our DNA to ask questions in order ...

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Is your research supplier methodology agnostic?

15th of April 2011
by Steve Cooke
Market Research Trends

Joan Lewis is Procter & Gamble’s global consumer and market knowledge officer. As a key representative of one of the largest ...

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