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A new marketing phenomenon: The Positive Effect of Negativity

29th of March 2016
by Sophia Papagregoriou
Social Media

"When we came across the Coca-Cola Superbowl ad paradox, we investigated and analysed it to death. We then started thinking about similar ...

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How To Check If Your Social Listening & Analytics Is Appropriate For Customer Insights

4th of March 2016
by Sophia Papagregoriou
Market Research Trends

"Before we start sharing real data and case studies from social listening, we thought it prudent to explain how this is properly ...

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Why It’s Better To Be In Luxury Goods Than In Services

21st of March 2016
by Sophia Papagregoriou
Social Media

"Not all product categories are created equal when it comes to sentiment on social media; some enjoy the admiration of their customers ...

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