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Probably the best next generation market research blog on the web

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Listen first – ask later

As market researchers, we spend a lifetime asking questions. To attain insight, it is in our DNA to ask questions in order ...
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Research on the move

Mobile research used to be largely restricted to simple, short text based surveys through SMS. Although the use of graphics and pictures could ...
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Are we all “panelled out”?

Response rates to traditional surveys have been steadily dropping for years, telephone interviewing has been hit by the increase in mobile-only households ...