Who We Are and What We Do
DigitalMR is a tech company that uses Artificial Intelligence for market research and customer insights. Our team uniquely combines the skill-sets of software engineers, data scientists, and market researchers.
With the explosion in use of social media, it is essential for every brand and organisation to be able to understand what is being said about them (online) and why, in order to effectively manage their performance. DigitalMR has developed listening247® specifically for the purpose of deriving customer insights using big data analytics. listening247® was not only created for the market research department but is rather a holistic solution that can be used for the benefit of several other departments within an organisation, such as customer service, business development, sales, marketing etc.
We can help you connect the dots and synthesize insights by integrating social listening data with tracking surveys, qualitative research, and retail measurements, enabling a well-rounded view of brand health.
communities247® is a multilingual online communities platform that comes with a variety of native tools for market research including focus groups, bulletin boards, and photo and video diaries, and the ability to seamlessly integrate many more 3rd party tools. communities247® can be branded according to your needs, and is used for the recruitment and engagement of 10s, 100s or 1000s of customers for the purpose of co-creation, insights, and customer advocacy amplification.
We work with blue-chip multinationals such as P&G, SABMiller, DIAGEO, Vodafone, Saxo Bank, YPO, Nielsen, TNS, and many more. We are already disrupting a $65 Billion industry. In recent years, DigitalMR has won several grants from the UK government and the EU that funded its R&D programme.
The DigitalMR team has both technology and customer insights DNA; a unique combination of software engineers, data scientists, and market researchers.
We combine multiple data sources and integrate traditional research methods with digital research, delivering actionable customer insights to our clients.
Our strong online market research background informs the development of our social media listening and online communities platforms, making them suitable for their purpose.