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Social Media Listening for Qualitative Research


This webinar explores the topic of Social Media Listening, and how to reach actionable business insights taking into account some key factors such as noise elimination and high accuracy sentiment and semantic analysis. In this webinar that was originally presented to qualitative research consultants in April 2016, we introduce you ...

Using web listening and online communities to enhance social media research strategy for financial sector Part I


Financial organisations are becoming increasingly more involved in engaging with their customers using social media. Finding out what your customers are saying about your brand and your competitors’ brands on the internet is now a prerequisite for: - Evaluating your integrated media strategy - Driving customer intelligence through your organisation DigitalMR is ...