Complimentary eBooks to enhance your knowledge
(or refresh your memory)

How to Benefit from Private Online Communities


Why download this eBook? Discover various ways to interact with your customers in order to build brand advocacy Learn how you can make the most of your private online community Understand how to apply the latest tools to co-create and generate insights   hbspt.cta.load(186045, '907a081f-4148-4626-9486-ebea84c76530', {});

The Positive Effect of Negativity


Why learn more about The Positive Effect of Negativity? Discover a new way of looking at sentiment Find out what happened when Coca-Cola aired a TV commercial that turned out to be highly controversial during this year’s Superbowl Discover a new marketing phenomenon you can leverage for your brands Learn ...

How to Market to Digital Natives


Why learn more about How to Market to Digital Natives?   Understand who Digital Natives and Digital Immigrants are What the advance of Social Media and ‘digitalism’ may imply for the human brain and behaviour How you can adapt your marketing strategy to be more effective with each cohort What ...