With the explosion in use of social media during the past few years, it is essential for every brand and organisation to invest in Digital Market Research in order to effectively manage their performance and reputation, which is what DigitalMR is all about.
Social media research is not only used for marketing and communications purposes, but is also often used for customer care, operational improvements, R&D, competitive intelligence, internal and external collaboration.
In addition to offering traditional online market research, such as online surveys, DigitalMR uses two cutting edge Digital Solutions: Social Media Listening and Private Online Communities.
No matter what you call it (we call it social listening & analytics) it has one main purpose: to help you understand how your brand or organisation is perceived online, and to provide not only accurate insights but also actionable business insights.
We harvest public online data such as social media posts, and using machine learning - the most successful part of artificial intelligence - we eliminate the “noise” and analyse the data for topics (semantic analytics), sentiment, and emotions, with high accuracy.
Our unique approach delivers results with sentiment accuracy over 80% and semantic accuracy over 85% in any language. We also use the Net Sentiment Score, a DigitalMR trademarked metric which reflects the overall sentiment for a brand or a topic, and can be compared to metrics from traditional research, such as the Net Promoter Score.
Private online communities are an integral element of next generation market research, and through their various functions can be used for the benefit of multiple departments within an organisation. They can be used for engagement, co-creation (content generation, new product development), insights, and customer advocacy amplification.
A private online community can have 10s, 100s, or 1000s of members, can be branded or unbranded, and can even be used to engage consumers or influencers identified through web listening efforts.
DigitalMR’s online communities (communities247) come with a range of native market research tools as well as the ability to integrate 3rd party tools.