Social Media Listening for Qualitative Research
This webinar explores the topic of Social Media Listening, and how to reach actionable business insights taking into account some key factors such as noise elimination and high accuracy sentiment and semantic analysis. In this webinar that was originally presented to qualitative research consultants in April 2016, we introduce you to listening247 - our proprietary social media listening solution, and demonstrate how it can help you understand what is being said about your brand or organisation on social media and other online sources, with sentiment and semantic accuracy of 80+% for both.
DigitalMR is an early stage high tech company in the space of market research and marketing. The main areas of our research are: text analytics - NLP, sentiment & semantic analysis, emotion detection and scoring, automated image theme and sentiment analysis. We work with blue-chip multinationals such as P&G, SABMiller, DIAGEO, Vodafone, Saxo Bank, YPO, Nielsen, TNS, and many more.
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