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DMR in the Press

DigitalMR CEO spoke to Analytics Insights on how marketing strategies can benefit from AI-based unstructured data analysis


@DigitalMR_CEO Michalis Michael spoke to Analytics Insight, explaining how AI-based unstructured data analysis can make marketing strategies more nuanced. Structured data (SD), as represented by numbers in tables or closed-ended survey questions, cannot provide the marketing departments of companies with the nuances and subtlety offered by unstructured data (UD). The kind of ...

AI CX measurement platform launched to help brands gain valuable market insights from Unstructured Data


London, May 18 2021: Leading social intelligence firm, DigitalMR, has unveiled the launch of an innovative Artificial Intelligence platform that can provide brands with invaluable insights from unstructured customer data from multiple internal and external source types. Already utilised by several top-tier organisations, the AI led platform, listening247, successfully adds accurate, actionable, ...

DigitalMR CEO interview by Startup Info


Startup Info published an interview with DigitalMR CEO Michalis Michael about the AI backed consumer insight. "Unstructured data makes up more than 95% of all recorded human knowledge. Every organization needs to be in a position to accurately annotate and combine customer opinion from sources such as social media, call centers, focus groups, answers to ...